Ace Turtle has opened its second Dockers store in India. The new location for the worldwide lifestyle apparel brand and division of Levi Strauss & Co is located in Dehradun’s Mall of Dehradun, Uttarakhand.
“We are delighted to bring the globally acclaimed Dockers® experience to fashion enthusiasts in Dehradun with the opening of our exclusive retail store,” stated Ace Turtle’s CEO Nitin Chhabra in a press statement. “This spacious store represents our commitment to providing customers with a seamless shopping experience. We want to use our unique technology-driven operating model and omni-channel commerce experience to bring Dockers® to millions of Indian consumers via relevant online and offline channels. We plan to open more stores across Indian cities in the future.”
The new Dockers store sells casual clothing and accessories for both men and women. Staff are on hand to provide personalized style guidance, and the store’s cheerful atmosphere is intended to represent the label’s California roots.
“We are proud to expand Dockers®’ presence in India with the opening of a second store in Dehradun,” stated Dockers CEO Natalie MacLennan. “This is a huge step in bringing Dockers® to more consumers in India, a country with tremendous development potential. Our relationship with Ace Turtle allows us to bring our unique blend of elegance, comfort, and innovation to a new audience, cementing our brand’s heritage in this dynamic region.”
