Fashion Updates | Jewelry | Retail

Gargi by PNG & Sons is Set to Expand its Physical Retail Footprint through a Shop-in-Shop format across India.

Published: April 28, 2023
Author: Fashion Value Chain

The brand has already signed a contract with Shoppers Stop and will expand further soon.

Pune, 27/4/23: Gargi by P N Gadgil & Sons, the path-breaking fashion jewelry chain, has accomplished yet another landmark in its journey toward transforming the Indian fashion jewelry segment. After a dream IPO debut at the Bombay Stock Exchange towards the end of 2022, the company has entered a contract with Shoppers Stop to expand its physical retail footprint through the Shop-in-Shop model. The company already has a presence in stores in Mumbai (Malad – Inorbit Mall), Vashi, and Thane (Viviana Mall) and plans to be in more than six stores by the end of 6 months.

Founded by Aditya Modak from the iconic P N Gadgil & Sons family, Gargi by PNGS is an endeavor to cover the massive gap in the Indian fashion jewelry segment regarding high-quality designer artificial jewelry. This is an area that no brand has been able to cover. The young Chartered Accountant is now revolutionizing this space through successive and highly loved designer collections, such as the playful Kaleida collection for the summer season. It symbolizes modern women who are assertive and keen to step out and mark their presence irrespective of the weather. Their new collection is in the pipeline and will be launched soon.

Made of silver and brass, the Kaleida summer special is highly creative and has delivered yet another impeccable style statement for the wearers. It is to expand access to such majestic fashion jewelry collections that the brand has now signed an agreement with Shoppers Stop to open shop-in-shop retail facilities at their stores across India. The new development continues Gargi’s plans to build a solid physical retail presence through diverse shop-in-shop, franchise-owned, and company-owned exclusive retail stores. Gargi is coming up with exclusive offline shops in major cities across India.

Speaking about this, Aditya Modak, Co-founder of Gargi by PNGS, said, “Gargi is a brand with a mission, and we have been getting a superb response from all quarters. Our transition into an omnichannel fashion jewelry brand through the establishment of physical retail had already started with our presence in stores in Mumbai (Malad – Inorbit Mall), Vashi, and Thane (Viviana Mall), and now this contract with Shoppers Stop witness Gargi’s presence at their outlets within the next 2-3 months. To further expand the market coverage, we are open to collaborations with other brands and are in talks with several people to launch a franchise model. Our first exclusive brand store is being readied in Pune, and we are confident of launching it in the second half of 2023. Overall, we have continued with the dream run of 2022 and are confident of putting up an even better show this year.”

Named after the ancient Indian female scholar from the Ramayana era, Gargi is also one of the names of Goddess Durga. Drawing from both, Gargi has created a diverse range of masterpieces that create an aura of the wearer being beautiful, honest, stylish, fearless, and scholarly. Based on the iconic P N Gadgil & Sons brand, an entity with over rupees 10,000 crores in annual turnover, Gargi has been maintaining similar levels of operational excellence, customer understanding, and quality. These factors have led the brand to a whopping success in its IPO debut.

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