Ace Turtle and WHP Global Partner to Bring G-STAR to India
Ace Turtle, India’s tech-driven retail powerhouse, and WHP Global, one of the world’s fastest-growing brand management firms, have announced a long-term licensing agreement to expand the iconic denim brand G-STAR in India.
Exclusive Rights and Multi-Channel Expansion
Under the agreement, Ace Turtle will acquire exclusive rights to grow G-STAR across India. This will include standalone stores, shop-in-shop formats, and e-commerce platforms. Additionally, the partnership leverages Ace Turtle’s retail expertise and understanding of India’s dynamic consumer landscape.
Strategic Vision
Nitin Chhabra, Founder and CEO of Ace Turtle, said:
“We are thrilled to partner with WHP Global and G-STAR, celebrated for pioneering denim craftsmanship. This collaboration allows us to offer Indian consumers a premium fashion experience. Moreover, it helps expand access to world-class brands across India.”
Stanley Silverstein, Chief Commercial Officer of WHP Global, added:
“India’s fashion market is rapidly evolving. Therefore, G-STAR’s entry will connect with fashion-conscious consumers. At the same time, it will set benchmarks for how premium brands engage with local markets.”
Accelerating Growth in India
The partnership aims to accelerate G-STAR’s expansion in India’s growing retail sector. ace turtle plans to blend global design sensibilities with localized strategies. Consequently, fashion-savvy Indian consumers will enjoy better access to premium denim and lifestyle products.
