Global streetwear label AAPE BY A BATHING APE® is entering India with its first standalone store at Ambience Mall, Vasant Kunj, New Delhi. The store opens on 23 October 2026, ahead of the festive season. It also marks the brand’s entry into the Indian retail market.
Known for its Moon Face logo, camouflage patterns and bold graphics, AAPE brings its signature streetwear style to Indian shoppers. Moreover, this launch lays the foundation for expansion into other major Indian cities over the next three years.
AAPE Brings Its Fall/Winter 2026 Collection to India
The new store introduces shoppers to AAPE’s distinctive streetwear style. It features the brand’s Fall/Winter 2026 collection, with clothing and accessories for men and women.
The range includes graphic T-shirts, sweatshirts, hoodies, shirts, jackets, bottoms, shorts, caps and bags. In addition, the collection showcases the brand’s recognisable Moon Face logo and bold graphics.
AAPE is also adding a local touch to its India debut. The brand will launch a limited-edition New Delhi T-shirt with an exclusive camouflage design. Available in limited quantities, the T-shirt celebrates the opening of its first Indian store.
A Streetwear Brand Shaped by Youth Culture
AAPE launched in 2012 as a younger collection within the A BATHING APE® universe. Since then, it has grown into a streetwear brand inspired by music, sport and popular culture.
Its circular Moon Face logo, camouflage patterns and bold graphics remain central to its identity. The AAPER family of characters also features across its collections and retail spaces.
Sharing its vision for the Indian market, AAPE BY A BATHING APE® stated:
“India represents an exciting opportunity for AAPE, with a young, globally connected audience and a fashion landscape that continues to evolve. Our first store at Ambience Mall, Vasant Kunj gives us an opportunity to introduce AAPE’s distinctive world of streetwear directly to Indian consumers through our collections, graphics and the culture that shapes the brand. As we begin our India journey, we look forward to building a strong connection with a new generation of AAPE consumers and establishing the foundation for our presence across the country.”
AAPE Plans to Expand Across India
India’s young consumers and changing fashion market offer growth opportunities for AAPE. The brand has chosen Delhi for its first Indian store. The city’s active retail market and strong youth culture make it a strategic starting point.
The launch is the first step in a wider expansion plan. Over the next three years, AAPE aims to enter other major Indian cities. Further store locations and opening dates will be announced in due course.
Global Collaborations Expand AAPE’s Reach
AAPE has an established presence across several international markets. These include Japan, mainland China, Hong Kong, Macau, Taiwan, South Korea, Singapore, the United Arab Emirates and Saudi Arabia.
The brand has also worked with global names such as Coca-Cola, Tommy Jeans and Audi. These partnerships extend its streetwear identity across fashion, lifestyle and automotive culture.
For Fall/Winter 2026, AAPE partnered with Alpha Industries to reinterpret the iconic MA-1 flight jacket. The collaboration brings the classic design into AAPE’s streetwear world.
Meanwhile, K-pop group LNGSHOT featured in the brand’s Fall/Winter 2026 campaign. This further reflects AAPE’s links with younger audiences across fashion and music.
Unit Nine to Support AAPE’s India Operations
AAPE is entering India in partnership with Unit Nine Private Limited, its retail partner in the country. Unit Nine will support local retail operations, marketing and customer experience.
With its first standalone store in Delhi, AAPE begins its next phase of international retail growth. The brand will bring its graphic-led designs and youth culture-inspired collections to Indian shoppers while preparing for further expansion.
