APPAREL

A secondhand marketplace is launched by Kleinfeld Bridal.

Published: June 21, 2024
Author: Fashion Value Chain

Kleinfeld Bridal, the well-known retailer of “Say Yes to the Dress,” has opened an online marketplace where brides can purchase and sell pre-owned wedding gowns.

As it looks to serve the bride “who doesn’t seek the traditional bridal experience in a salon with family and friends,” KleinfeldAgain.com hopes to address the “growing consumer movement toward circular fashion.” It also offers a reliable solution for those who want to sell their dress.

“With KleinfeldAgain.com, we hope to continue our relationship with brides globally, so they may benefit from our historical expertise in the bridal space,” stated Ronnie Rothstein, co-owner of Kleinfeld wedding. “This platform is very exciting because it gives us another channel to welcome brides on their terms, whether the prospective bride is looking for a premium designer look within a set budget or the seller purchased their dream dress and wants to recoup some of the cost.”

Hundreds of dresses are available on the commission-free wedding marketplace at launch, and each one has undergone a rigorous verification procedure by the Kleinfeld wedding expert team to ensure its legitimacy.

A vendor registers for a KleinfeldAgain.com listing for 9.95 US dollars per month with upgrade options for maximum visibility in order to sell a wedding dress on the marketplace. To get the best returns on their listings, the sellers may then set the price they want for their gowns and there won’t be any additional costs. “Today’s bride is tech-savvy and astute, and KleinfeldAgain.com enables her to shop anywhere on parameters that are important to her, whether that be lead-time, sustainability, cost, or designer.” Rothstein said.

Established in 1941, Kleinfeld Bridal boasts a 35,000-square-foot flagship salon located in the center of Chelsea, New York City, offering an array of designer wedding gowns from Europe and America. Say Yes to the Dress, a popular TLC program, is also hosted there.

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