A.P.C., a Parisian label, has expanded its offerings in anticipation of the summer, launching its first line of unisex sunglasses that pays homage to the iconic New York rock band The Velvet Underground.A.P.C., a Parisian label, has expanded its offerings in anticipation of the summer, launching its first line of unisex sunglasses that pays homage to the iconic New York rock band The Velvet Underground.
The four models in the collection come in a variety of colors, totaling 14 pairs of glasses. The collection is now available at the label’s storefronts, online, and at a few multi-brand retailers.
Every pair is named after a member of the band and includes a case. Jean Touitou, the creator of A.P.C., created the motto “Wait and See,” which is engraved on the temples of the glasses. All of the models are produced in Japan. The Lou model costs €195 and is available in 100% metal or 100% acetate. The Nico, Sterling, and Moe versions cost €250 and are made of the same materials.
In order to construct the debut campaign for the collection, A.P.C. called on some of its friends: director Guillaume Doubet, designer Camille Bidault-Waddington, and Japanese designer Irie, along with a few family members, who all posed for British photographer Sam Rock.
On its website, the company described the four sunglasses models as “a portrait gallery that perfectly illustrates the versatility of these four models that, like the A.P.C. look, combine quality and originality with a rocker vibe.”
