Festive Fashion with Purpose: 5 Picks from Max Fashion
Max Fashion brings together festive style, Indian craftsmanship and purposeful design through its Project New initiative, created in collaboration with Kalki Koechlin. The collection celebrates art and craft while highlighting the creativity of differently-abled artists from Chennai-based Kairassi Foundation. It also features an exclusive Sanganeri block print developed with artisans in Rajasthan.
From embroidered ethnic sets to contemporary co-ord styles, these five picks offer versatile options for festive gatherings and celebrations.
1. Women’s Halter Neck Embroidered Kurta Set
Add a vibrant touch to festive dressing with this pink kurta set. The sleeveless halter-neck kurta features embroidery and a straight silhouette, paired with printed flared palazzo pants with an elasticated waistband. Its blend of traditional detailing and contemporary styling makes it suitable for festive occasions.
Price: ₹1,299
2. Men’s Ombre Regular Fit Kurta
This teal-green kurta offers a contemporary take on traditional menswear. It features an ombre finish, subtle shimmer, a band collar, a button placket, full sleeves and side slits. The clean silhouette makes it a versatile choice for festive celebrations and family gatherings.
Price: ₹1,599
3. Kalki X Max Fashion Floral Print Straight Kurta Set
Inspired by Japanese sakura motifs, this kurta set combines Japanese aesthetics with Indian ethnic styling. It features a white floral-print straight kurta with a V-neck, three-quarter sheer sleeves and lace detailing. Pleated Patiala pants with an elasticated waistband and embroidered hems complete the look.
Price: ₹1,499
4. Women’s Floral Print Straight Kurta Set
Designed for effortless festive dressing, this pink kurta set features a sleeveless, V-neck kurta with floral motifs and side slits. It is paired with printed Farsi pants featuring dotted patterns and an elasticated waistband. The coordinated design offers a relaxed option for daytime celebrations and casual festive occasions.
Price: ₹1,299
5. Women’s Floral Print Co-Ord Set
For a modern alternative to traditional festive wear, this white floral co-ord set combines a V-neck top with three-quarter sleeves and matching wide-leg palazzo trousers. Its coordinated silhouette offers a comfortable, contemporary look for festive outings and social gatherings.
Price: ₹999
Festive Style Meets Purposeful Design
With Project New, Max Fashion brings together contemporary festive dressing, artistic expression and traditional craftsmanship. The collection highlights collaborations with artists and artisans while offering versatile styles for different occasions. These five picks reflect the range, from embroidered ethnic wear and floral kurta sets to modern co-ords, making purposeful design part of the festive wardrobe.
