Raymond has introduced a new benchmark in luxury retail with the launch of its Chairman’s Collection flagship store in Mumbai. Unveiled over the weekend of April 10, the expansive two-level store in Bandra spans over 11,000 square feet, presenting a refined, immersive retail experience tailored for the modern luxury consumer.
This launch signifies a pivotal evolution for Raymond, transitioning from its legacy as a textile powerhouse to a contemporary luxury menswear destination. The store brings together elevated fashion, global design sensibilities, and intricate craftsmanship, positioning itself within a couture-led space for discerning clientele.
A New Expression of Luxury Menswear
Chairman’s Collection represents one of the brand’s most ambitious ventures into high-end menswear. The concept blends Renaissance and Baroque inspirations with a modern European aesthetic, while staying rooted in Indian craftsmanship. The result is a globally aligned yet distinctly Indian luxury identity.
The Collection: Three Distinct Design Universes
Modern Opulence – Casual Couture
This segment redefines casualwear with couture influences. Printed silk shirts, embroidered denim, and statement separates are enhanced with Renaissance-inspired motifs and Baroque detailing, offering a sophisticated yet relaxed wardrobe.
Power Dressing – Contemporary Heirlooms
Tailoring takes centre stage with impeccably crafted suits made from premium global fabrics. Embellished jackets, Indo-Western silhouettes, and rich materials like velvet and silk create powerful, expressive ensembles designed for impact and individuality.
Art, Heritage & Experimentation – Indian Renaissance
This line merges traditional Indian techniques such as zardozi and hand embroidery with Renaissance-inspired aesthetics. The result is a collection of garments that function as collectible pieces, transcending conventional fashion.
Beyond Apparel: A Holistic Luxury Offering
The Chairman’s Collection extends beyond clothing into a broader luxury ecosystem. The store features fine jewellery for men, including lab-grown diamond pieces, alongside a curated selection of premium fragrances and watches. Each category reflects the same level of craftsmanship and curation as the apparel.
Operating on an appointment-led model, the store offers personalised services such as bespoke tailoring and styling, reinforcing exclusivity and attention to detail.
An Immersive Retail Environment
Designed as a journey, the store unfolds across thoughtfully curated spaces:
- Lounge-style areas with leather seating and bespoke trunks
- Gallery-inspired displays showcasing garments as collectible art
- A dedicated tailoring zone highlighting Raymond’s craftsmanship legacy
- Curated sections featuring design objects and collectibles
This approach reflects a broader shift in luxury retail towards experiential, personalised engagement rather than transactional shopping.
Where Fashion Meets Art and Collectibles
The space integrates museum-like displays, including automobile-inspired models and Art Deco elements, reflecting a deeper narrative of design, heritage, and personal passion. These curated details elevate the store into a multi-dimensional luxury environment, blending fashion with art and lifestyle.
A Strategic Evolution for Raymond
Speaking on the launch, Satyaki Ghosh, CEO, Raymond Lifestyle Limited, said; “Chairman’s Collection reflects the pride of creating international-quality luxury, made in India, for the modern Indian man. Raymond being the pioneers in menswear, this is a logical brand evolution towards launching a first of its kind couture experience in India. Consumer centricity is at the core of Raymond and this latest endeavour is an affirmative step in the same direction.”
With this launch, Raymond reinforces its position not just as a heritage brand but as a forward-looking luxury player, aligning with the aspirations of a globally aware Indian consumer.
