Premium Indian sneaker brand CHK has officially entered the footwear market with the launch of STRIDE, its first sneaker silhouette designed to combine everyday comfort, quality craftsmanship, and versatile style.
Built on the philosophy that the journey matters as much as the destination, CHK has created STRIDE as a sneaker that seamlessly fits into modern lifestyles. Designed for daily wear, the collection blends functionality with a clean, understated aesthetic, making it suitable for a variety of occasions.
STRIDE features a low-profile silhouette crafted from genuine Indian leather, suede, micro fiber PU, and other premium materials. The sneaker incorporates a wider fit to enhance comfort, ensuring ease of wear throughout the day. Every element has been carefully considered to deliver durability, support, and a refined finish.
The debut collection is available in eight color ways, offering options that range from classic monochromes and neutral tones to richer, more expressive shades. While each color way presents a distinct character, the collection has been designed with versatility in mind, allowing wearers to effortlessly style the sneakers across seasons and settings.
A key differentiator for CHK is its vertically integrated manufacturing approach. Every pair of STRIDE sneakers is produced in the brand’s own facility, enabling strict control over material selection, construction quality, and finishing standards. This hands-on process reflects CHK’s commitment to delivering products that are thoughtfully made and built to last.
As the brand’s inaugural silhouette, STRIDE represents the beginning of CHK’s journey to create footwear that prioritises comfort, craftsmanship, and longevity. Through this launch, the brand aims to encourage consumers to embrace their own path while enjoying premium footwear designed for everyday movement.
With STRIDE, CHK enters the growing premium sneaker segment with a product that balances contemporary design, practicality, and quality, positioning itself as a promising new player in India’s footwear landscape.

