C.L.A.S.S. introduces InsideOut, a dynamic platform aimed at making the hidden values of fashion and design visible. More than a campaign, the initiative focuses on building a transparent, responsible, and conscious fashion ecosystem.
The project is being showcased at major global platforms including Milan Design Week and the European Innovation for Sustainability Summit.
A New Framework for Fashion Transparency
At the core of InsideOut lies a Decalogue of 10 values, redefining how fashion products are evaluated beyond aesthetics and performance.
These include:
- Ethics
- Social Initiatives
- Traceability and Transparency
- Environment
- Health
- Circular Economy
- Design
- Ingredients
- Production
- Dyeing and Finishing
This framework enables consumers to understand the complete lifecycle of a product, from raw material sourcing to retail.
Global Showcases and Industry Dialogue
Milan Design Week Activation
At Milan Design Week, InsideOut is featured within the Oasi Life Experience at:
- Piazza Città di Lombardia
A key highlight includes the talk:
“New Generations of Values. InsideOut, between visible and invisible values, the wardrobe we wear and live in”
The session brings together industry experts, including:
- Giusy Bettoni
- Giovanni Maria Conti
- Isabella Goldmann
European Innovation for Sustainability Summit – Rome
InsideOut will also be presented at the summit organised by European Institute of Innovation for Sustainability at:
- CTE Roma – Casa delle Tecnologie Emergenti
The programme includes:
- Launch of the Values Decalogue
- Workshop: “Rethinking Fashion. InsideOut Values Decalogue: the Next Generation”
- Co-creation sessions focused on future-ready fashion solutions
A Growing Movement in Sustainable Fashion
Launched in November 2025 at BASE Milano with the campaign “Trust is the new luxury”, InsideOut has steadily expanded its influence through collaborations with:
- Camera Showroom Milano
- FILO Exhibition
The initiative continues to grow through partnerships, events, and industry engagement across Italy and globally.
Leadership Perspective
“InsideOut grows thanks to valuable synergies and a shared vision. Our goal is to raise awareness across the entire fashion and design system towards more conscious and responsible choices that lead to understanding the ‘journey’ of the wardrobe we wear and live in,” says Giusy Bettoni, CEO and Founder of C.L.A.S.S.
“Hosting InsideOut within our Summit strengthens a shared vision based on commitment, awareness, and concrete action,” states EIIS.
Driving Industry-Wide Collaboration
The initiative is supported by a wide network of organisations, including:
- Camera Nazionale della Moda Italiana
- Confindustria Moda
- Milano Unica
This collective effort reflects a broader shift towards accountability, transparency, and sustainability in fashion.
