Page Industries Ltd., the exclusive licensee of JOCKEY International Inc (USA), is spotlighting its outerwear portfolio with a refreshed edition of the ‘Take It Outside’ campaign. Responding to growing demand for comfort-driven, versatile fashion—especially among younger consumers—the brand introduces a curated selection of T-shirts, track pants, joggers, and transitional outerwear designed for seamless day-to-evening wear.
Backed by strong growth in India’s athleisure segment, the campaign aligns with shifting consumer preferences towards all-day comfort and adaptable clothing suited for work, leisure, and social settings. According to IMARC Group, the Indian athleisure market is projected to reach approximately USD 22,367 million by 2034, reinforcing the category’s expanding relevance.
Jockey’s athleisure offering continues to be a key growth driver, positioned to cater to this evolving demand with functional yet stylish designs.
“Athleisure is one of Jockey’s key growth driving categories, playing a pivotal role in our overall lifestyle offering from the brand.” said Nihal Rajan, Chief Marketing Officer, Jockey India. “Consumers today expect comfort that adapts seamlessly across occasions. With ‘Take It Outside’, we are responding to this shift through versatile, season friendly designs that move effortlessly from indoor to outdoor settings, while strengthening our premium Athleisure proposition.”
Originally launched to extend comfort beyond indoor wear, the ‘Take It Outside’ platform has grown into a central part of Jockey’s outerwear narrative. This season, the campaign introduces updated fits, fresh colour palettes, contemporary prints, and summer-friendly silhouettes. The rollout is supported by a comprehensive multi-channel strategy across OOH, digital, social media, and in-store experiences, further strengthening the brand’s presence in the athleisure segment.
