Sansaar, the premium home furnishings brand from D’Décor Exports, has taken its first step onto the global stage with a strategic entry into the GCC market. The brand has partnered with Bru Textile’s Fabric Library to introduce its curated fabric collections to luxury buyers across the region. The Dubai launch marks Sansaar’s first international expansion.
A Design-Led Brand Rooted in Craftsmanship
Founded by sisters Sanjana and Sarah Arora, Sansaar stands for thoughtful design and timeless aesthetics. The brand draws from a philosophy of conscious living and meticulous craftsmanship. It blends refined textures, contemporary colour palettes, and understated design with the manufacturing expertise and legacy of D’Décor Exports. As a result, Sansaar presents a modern and globally relevant approach to interior textiles.
Shared Values Drive Strategic Partnership
The partnership leverages Fabric Library’s strong regional presence and deep understanding of the Middle East’s interiors and design ecosystem. Completed in early December 2025, the rollout follows a B2B-led distribution model. Sansaar’s fabric collections are now available through select retail and trade counters across the GCC.
Gary Neiman, Director at Bru Textiles, highlighted the values behind the collaboration. He noted that Sansaar represents a new generation of leadership that is design-led, culturally aware, and rooted in substance. According to him, the partnership reflects a shared belief in integrity, collaboration, and building meaningful brands for the future.
Founders on Entering the GCC Market
Commenting on the collaboration, Sarah Arora, Co-Founder of Sansaar, said the partnership provides a strong foundation for international growth. She highlighted Fabric Library’s regional expertise, distribution strength, and long-standing relationships as key factors supporting Sansaar’s entry into the GCC.
Adding to this, Sanjana Arora, Co-Founder of Sansaar, described the partnership as a significant milestone. She noted that Sansaar carries forward the craftsmanship and quality associated with D’Décor, while also embracing an entrepreneurial and forward-looking spirit. Strong family values and ethical business practices, she said, remain central to the brand.
Laying the Groundwork for Global Expansion
With its GCC launch, Sansaar begins a phased international growth journey. The brand plans to expand selectively through strategic distribution partnerships, bringing Indian design excellence to global luxury interiors markets.
