BRAND COLLECTION

‘Beautiful Together’ campaign by Titan Raga celebrates sisterhood starring Alia Bhatt

Published: May 17, 2024
Author: Fashion Value Chain

Titan Raga, a brand, known for its beautiful collection of timepieces and thoughtful narratives celebrating women, announces the launch of its latest campaign, ‘Beautiful Together’. Featuring the dynamic, Alia Bhatt, the TVC is a heartwarming representation of the enduring bond of sisterhood. 

Taking a light-hearted and buoyant tone, Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event.

The TVC is now live  

Aparna Ravi, Marketing Head, Titan Watches said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other.

“Titan Raga has consistently led discussions that are relevant to women. The foundation of all of our Raga ads is the beauty and femininity that are evoked by Raga watches. When women celebrate each other, not just for large victories but also for the tiny things that were previously overlooked, they feel fulfilled and happy.

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