Snitch, one of India’s leading D2C menswear brands, has teamed up with renowned Sufi artist Bismil to launch Keeping It Alive. The campaign celebrates persistence and highlights their shared belief in passion, patience, and purpose across both music and fashion.
A Collection Rooted in Culture and Modern Style
As part of this collaboration, Snitch has introduced a special collection that blends contemporary style with cultural richness. The line includes jackets, overshirts, shirts, trousers, caps, and bandanas. Each piece is crafted with high attention to detail.
Design elements feature laser-cut patchwork, bold back motifs, and inspirations drawn from Rajasthani and Mughal art. Every garment reflects a story of culture renewed for the modern man.
Art of Persistence: A Shared Creative Philosophy
“We are highly excited to have partnered with Bismil because we see parallels between music and fashion, the ‘Art of Persistence’ and ‘The Journey is the Art,’ respectively, which truly symbolize how every note in music and every stitch in fashion together shape a creator’s path,” said Siddharth Dungarwal, Founder and CEO of SNITCH.
A Campaign That Goes Beyond Clothing
The campaign blends fashion with storytelling and aims to create meaningful experiences. It will roll out through online platforms and influencer-driven initiatives.
“This partnership is more than fashion; it’s about emotion, endurance, and evolution. Both Bismil and SNITCH share a journey built on persistence and passion. Through this collection, we wanted to celebrate that very spirit of never giving up and constantly creating, even when no one’s watching,” he added.
A Beginning of Future Collaborations
This marks the first of many cultural collaborations for Snitch. The brand plans to continue connecting contemporary fashion with art, music, and narrative-driven storytelling.
