TechnoSport, one of India’s fastest-growing activewear brands, has launched on Myntra’s M-Now, the hyper-speed delivery service of the leading fashion, beauty, and lifestyle platform. Deliveries will start in Bengaluru within 30 minutes, with plans to expand to Mumbai, Delhi, Kolkata, Hyderabad, and Pune.
This milestone marks a key step in TechnoSport’s category expansion strategy, designed to meet fast-evolving urban demand while reinforcing its image as a performance-driven and affordable activewear brand.
Debuting with 10+ styles priced at an average of ₹430, TechnoSport offers a perfect blend of affordability, quality, and convenience. The launch aims to deepen customer engagement and brand visibility across major urban centers.
TechnoSport’s omni-channel rollout—starting with Myntra and soon extending to its own website—will further improve delivery speed, reduce cancellations, and enhance consumer trust.
The brand has already seen a ~60% volume growth on Q-commerce platforms in just six months. With this segment emerging as a strategic growth driver, TechnoSport projects ~15% of total revenue to come from Q-commerce in the near future.
Puspen Maity, CEO, TechnoSport, stated,
“We are thrilled to launch TechnoSport on M-Now. This debut reinforces our commitment to making high-performance activewear accessible across urban markets. A significant share of activewear purchases today is impulse-driven—Q-commerce bridges the gap between intent and action, delivering instant gratification.”
