John Jacobs Partners With Abhay Deol to Redefine Travel Through the Coastline Campaign
A Journey of Reflection, Style, and Slow Travel
rue travel is a state of mind—a return to introspection and calm discovery. This philosophy comes alive in John Jacobs’ latest campaign, “Coastline,” starring Abhay Deol, an actor known for his thoughtful choices and nuanced storytelling.
An Ode to Slow Journeys and Coastal Charm
Filmed at a restored Goan estate, Coastline captures the romance of journeys that are unhurried and deeply personal. Sunlit courtyards, patterned tiles, and weathered textures evoke the serenity of coastal architecture. Every frame feels intentional, soulful, and sophisticated, mirroring the timeless spirit of the traveler.
Inspired by Nature and Minimalism
The eyewear collection draws from coastal landscapes, featuring earthy tones, striking tortoiseshells, and hues inspired by skies and seas. Minimalist temple detailing adds authenticity, balancing refined design with a sense of calm craftsmanship.
Voices Behind the Vision
Sumit Chawla, Assistant Vice President – Marketing, John Jacobs, shared:
“With Coastline, we wanted to design eyewear that feels like a true companion in every journey. Abhay was the natural choice—his contemplative aura and love for exploration perfectly embody what the campaign stands for.”
Echoing this sentiment, Abhay Deol added:
“For me, travel isn’t about how far you go, but how deeply you connect. It’s about slowing down, listening to the silence, and letting a place become a part of you. That’s why Coastline felt natural—it reflects the unhurried, reflective way I see the world.”
Designed for the Modern Explorer
The Coastline campaign celebrates those who wander with intention, seeking meaning over momentum. It blends an exploratory ethos with quiet sophistication, reminding travelers to slow down, breathe in, and become part of the landscape.
Fact Sheet
Price: Starting at INR 5,000
Available at: www.johnjacobseyewear.com, www.lenskart.com, all Lenskart outlets, Amazon, Flipkart, Myntra, and Ajio
Explore the Collection: Coastline by John Jacobs
