Blissclub, India’s homegrown movement-first apparel brand for women, has expanded its travel wear category with the launch of BlissTerry™, a premium reinterpretation of French Terry. Designed for women who live life on the move, BlissTerry™ combines exceptional softness, durability, and mechanical stretch, ensuring flexibility without compromising shape.
Debuting in four versatile shades — pastel baby blue, pink, deep brown, and black — the collection draws inspiration from the sea and mountains. Each piece carries delicate embroidery motifs such as the sun, moon, peak, or beach symbol, celebrating journeys and personal stories. With the tagline “What’s your Happy Place?”, Blissclub positions the line as more than clothing, but a reflection of individuality.
“Travel wear is more than just clothing; it’s about how women feel while moving through their day,” said Minu Margeret, Founder and CEO, Blissclub. “With BlissTerry™, we’ve created our own version of terry — soft, stylish, and strong — to move with her. This launch celebrates her personality, whether she’s a beach soul or a mountain heart.”
Following the success of BareButter™ and RibSupreme™, BlissTerry™ reinforces Blissclub’s innovation in functional, travel-ready apparel. The collection is available now on blissclub.com and across Blissclub retail outlets in India.
Watch the launch film here: https://youtu.be/KufoQOpt0B8.
