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Fashion companies struggle to find and keep in-store sales associates in a post-pandemic world when workers have new expectations regarding pay, purpose, and other factors.

22 participants will receive training in clienteling, livestreaming, and style advice as part of the year-long SMCP Retail Lab programme, which is run in collaboration with the Parisian schools Ema Sup Paris and Institut Français de la Mode (IFM).

The initiative intends to increase recruiting for the company, but it also aims to diversify the application pool for the fashion industry and educate people about the upward career mobility of a retail career path.