Spykar Lifestyle, one of India’s leading and most trusted homegrown denim brands, has launched its new campaign, “Daur Apna Hai.” The campaign celebrates the spirit of a young, bold, and confident India that is vibrant at heart, mind, and soul. It reflects Spykar’s ethos of authenticity and the perfect fit crafted for Indian bodies, while reinforcing its position as India’s finest denim brand.
The campaign opens with a powerful rap anthem, created in collaboration with Wicked Sunny, Dharmik, and the Vixens Crew. This energetic track captures the ambition, grit, and creative expression of today’s youth, echoing Spykar’s belief that this is India’s time to shine on the global stage. With addictive rhythm and lyrics, the anthem has already begun resonating strongly with young audiences.
Speaking about the campaign, Sanjay Vakharia, Co-founder and CEO, Spykar Lifestyle Pvt. Ltd., said:
“Spykar has always been a brand that stands for the young and restless Indian spirit — self-made, unapologetic, and ambitious. Daur Apna Hai stems from the same philosophy. The rap anthem is just the first step of this larger campaign, which marks the beginning of an exciting new chapter. As India’s youth pushes boundaries and redefines success, we’re ready to walk alongside them, empowering them with style and confidence that is proudly Indian. We will soon be unveiling more initiatives, collaborations, and stories that speak to our audience and celebrate Indian creativity.”
Over the years, Spykar has evolved from being a pioneer in Indian denim to a lifestyle brand with a strong footprint across apparel and accessories. Known for its perfect fit for Indian bodies, high-quality fabrics, and designs aligned with international trends yet rooted in Indian sensibilities, Spykar has established itself as a fashion leader. With a robust retail and online presence, it continues to connect with India’s youth across the country.
With “Daur Apna Hai,” Spykar is not just showcasing style but also celebrating originality, individuality, and self-expression. The campaign reaffirms its commitment to championing Indian talent, creativity, and pride on a global scale.
Links:
YouTube: Watch the Anthem
Instagram: View Reel
Facebook: Watch on Facebook
