Campus Activewear, a leading name in India’s Sports and Athleisure footwear segment, has appointed National Award-winning actress Kriti Sanon as the new face of its Women’s Category. This collaboration extends beyond endorsement, reflecting the brand’s ambition to shape the future of women’s footwear in India, especially after a year of remarkable growth in this segment.
Kriti Sanon’s journey—from engineering graduate to acclaimed actress and entrepreneur—epitomises the confidence, ambition, and individuality of modern women. Her fearless choices and authentic persona align with Campus’ commitment to empowering women through fashion that balances style with comfort.
Campus has long been at the forefront of making sneakers trend-led, comfortable, and accessible for millions across the country. With Kriti on board, the brand aims to strengthen its women’s portfolio and inspire consumers to embrace footwear that complements their dynamic lifestyles.
Speaking about the collaboration, Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “We are thrilled to welcome Kriti Sanon as the face of Campus’ Women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment. Women’s Sports and Athleisure has emerged as one of the most significant growth drivers for us, and with Kriti’s ability to connect across audiences, we are poised to build on this momentum — elevating our design language, delivering innovation tailored for women, and strengthening Campus’ leadership in this fast-growing category.”
Sharing her excitement, Kriti Sanon said, “I have always believed style should reflect who you are, not what you are told to be. For me, Campus, an iconic homegrown Indian sneaker brand, embodies that belief, designing footwear as versatile as the roles women play, while keeping comfort and style at the core. I am excited to join the Campus family and be part of a vision that feels so close to my own — one that celebrates individuality and inspires women to choose for themselves, without any inhibitions.”
For women who seek self-expression and individuality, Campus Activewear continues to offer bold, versatile footwear that mirrors their ambitions and dynamic lifestyles.
