Fashion Updates

Akiki London Debuts Mascot KIKI with Jayesh Sachdev

Published: August 25, 2025
Author: Fashion Value Chain

Akiki London, the luxury handbag label by Bagzone Lifestyles Pvt. Ltd., has unveiled its first artistic collaboration with acclaimed pop-surrealist artist Jayesh Sachdev, represented by Tao Art Gallery. The partnership introduces KIKI—a four-foot-tall, hand-sculpted British Bulldog that now serves as the brand’s official mascot.

Wrapped in striking red-and-white camouflage with chrome accents and oversized black shades, KIKI reflects Akiki’s bold and playful identity while embodying Sachdev’s signature sculptural style. Positioned at Akiki’s Mumbai International Airport kiosk, the installation is designed as more than visual décor; it is a statement of art, luxury, and storytelling converging in retail.

KIKI is more than a mascot. He is personality, presence, and provocation — a contemporary artwork that blends playfulness with polish,” shared Jayesh Sachdev.

According to Sanjana Shah, Creative Director of Tao Art Gallery, “The KIKI collaboration highlights how art can shape brand engagement and cultural relevance through immersive experiences.

With KIKI as its creative anchor, Akiki London deepens its identity as a brand where design innovation meets cultural narrative. Nishant Bakliwal, Head – Digital & Communications at Bagzone Lifestyles, emphasized, “This collaboration reflects Akiki’s commitment to fusing art with fashion while positioning itself as a bold, globally inspired luxury label.

Launched earlier this year, Akiki London draws inspiration from London’s cultural richness and women’s strength, offering timeless designs and elevated accessories. KIKI now reinforces that vision as both mascot and muse.

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