Nykaa has launched its latest campaign film for the Hot Pink Sale, starring Bollywood’s rising star and Nykaa Brand Icon, Sharvari, in a hilariously relatable beauty shopping frenzy.
The campaign opens in a living room overtaken by Nykaa’s signature pink boxes — a makeup lover’s paradise and a father’s worst nightmare. Sharvari, caught in a beauty-buying spree, tries to explain her indulgence to her on-screen dad, played by Darshan Jariwala. With up to 60% off, gifts, and blockbuster beauty deals, who can resist?
The film takes a twist when Sheeba Chaddha enters as the mother, casually asking for the credit card while checking out her cart, proving the Nykaa effect is truly infectious.
Directed by Shiv & Sunny, with styling by Priyanka Kapadia, makeup by Riviera Lynn, and hair by Aanchal Morwani, the quirky film captures the chaos, joy, and irresistible pull of Nykaa’s biggest beauty event.
The Hot Pink Sale goes live July 17 at 4 PM exclusively on the Nykaa App.
Ready to join the pink box party?
[Link to Shop]
[Instagram Campaign Link]
Because, honestly, one box is never enough.
