Blending Boldness, Versatility & Style for a Confident New Generation
Force NXT, the premium range from Dollar Industries Limited, continues to be the preferred choice for modern men’s innerwear, athleisure, and activewear. With a perfect blend of comfort, style, and confidence, Force NXT’s latest campaign introduces the bold tagline “For What’s NXT”, emphasizing how these essentials have evolved into a crucial part of personal style and self-expression.
Directed by renowned filmmaker Uzer Khan, the new television commercial (TVC) captures the dynamic lifestyle of today’s youth. It showcases how Force NXT is more than just a necessity—it’s an extension of one’s personality. The protagonist effortlessly transforms everyday moments into bold style statements, proving that true fashion starts from within.
“Innerwear, athleisure, and activewear are no longer just functional essentials; they are key to self-expression and confidence. Our latest TVC redefines innerwear, encouraging men to take pride in showcasing it—just like any other part of their outfit,” said Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.
Conceptualized by Lowe Lintas, the campaign presents a fashion-forward, style-conscious man seamlessly engaging in various social settings, confidently flaunting his Force NXT attire. With contemporary designs and bold waistbands, the collection highlights how innerwear, athleisure, and activewear are now fundamental elements of personal fashion.
Released across digital, social media, print, and television platforms, the campaign aims to inspire men to embrace their style with confidence.
Campaign Credits
Agency: Lowe Lintas
Creative Team: Mohit Pasricha, Sushant Joshi, Aryan Tank, Shruti Raut, Chetan Sawant, Nidhi Khanna, Yashwant
Account Management: Indranil Mitra, Rohit Chakraborty
Production: 30 Seconds of Fame
Director: Uzer Khan
