The global footwear brand launched its latest retail location with a Community Goal Challenge led by actress Malavika Mohanan
As part of its strategy to increase its retail presence in southern India, Skechers, the Comfort Technology Company®, announced the opening of its third store in Kozhikode. Skechers Hands Free Slip-ins® and Skechers Uno are among the many family-friendly footwear options available in the city’s brand-new Lulu International Shopping Mall. From December 17 to 19, the company held its eighth Community Goal Challenge to open the new store. Actress Malavika Mohanan was among the participants, who together ran 1,000 kilometers through the center of the city. The occasion, which culminated with Mohanan finishing the final kilometer, encouraged a sense of camaraderie and motivated many to push themselves to attain the 1000-kilometer goal.
Skechers’ dedication to helping upcoming athletes is demonstrated by their donation of 100 pairs of children’s shoes to the PT Usha Foundation, an organization that seeks to develop talent to achieve excellence in every area of athletics and establish India firmly on the international sports map, upon winning the Community Goal Challenge.
“Our new store is ideal for our global brand—in one of India’s growing markets, with income and exposure to a large population from outside as well as within the country,” Rahul Vira, CEO of Skechers Asia Pvt. Ltd., remarked in reference to the store and event. In addition to reflecting Skechers’ fundamental principles of community, fitness, and support for young athletes, Kozhikode’s strong athletic culture made it the ideal location for our Community Goal Challenge. We can inspire a new generation of fitness enthusiasts and make a significant difference in children’s lives by working with the PT Usha Foundation.
Malavika Mohanan, a Tamil and Malayalam actress who is regarded as one of the most fit performers in the world, continued, “It was amazing to be a part of the Skechers Community Goal Challenge. It was quite motivating to witness the zeal and tenacity of young sportsmen. My life has always revolved around fitness because it’s about feeling well, being strong, and having fun. It was wonderful to get to know the lively Kozhikode community, and events like this not only honor athletics but also unite people.
The brand’s new and well-liked lifestyle footwear collections are on display in the 1,503-square-foot store at Lulu International Shopping Mall (24/1144, Mini Bypass Rd, P.O., Mankave, Kozhikode, Kerala 673007), which also has special Skechers Performance focal walls and comfort technologies for all ages and activities, including fashion, sport, casual, work, and kid-friendly styles.
Skechers’ signature comfort innovations, such as its Skechers Hands Free Slip-ins® Technology, Massage Fit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology, and Skechers Stretch Fit® Technology, enhance the company’s offering, which ranges from lifestyle products to performance shoes for sports enthusiasts.
In India, there are currently 427 Skechers retail stores, including ones in Bengaluru, Kolkata, Chennai, Mumbai, and Delhi. Additionally, customers can shop at Skechers.in, over 5,300 Skechers stores worldwide, and other top merchants.
About Skechers South Asia Pvt. Ltd and Skechers U.S.A., Inc.
The Southern California-based Skechers U.S.A., Inc. (NYSE: SKX), also known as The Comfort Technology Company ®, is the parent company of Skechers South Asia Pvt. Ltd. For men, women, and kids, Skechers creates, develops, and sells a wide variety of lifestyle and performance footwear, clothing, and accessories. Through department and specialty stores, Skechers.com, and over 5,300 Skechers retail locations, the company offers its collections to customers directly in 180 countries and territories. Skechers, a Fortune 500 ® company, uses a network of distributors, joint venture partners, and wholly-owned subsidiaries to run its global operations. Please visit about.skechers.com and follow our lifestyle and Skechers Performance pages on YouTube, X, and Instagram for additional information.
Check out our website for more information.
