GKB Opticals, a leading eyewear brand with over 60 years of legacy, has officially launched its latest retail concept, EyeLab, at Spencer’s BT Road in Kolkata. This innovative store, designed as a “shop-in-shop” concept within a spacious 1000 sq. ft. area, aims to cater to the premium eyewear market, offering an exceptional blend of quality, speed, and value.
EyeLab brings its specialized attributes unique to its consumers, who are in search of fashionable, premium eyewear and services at a competitive price. One of the store’s standout features is its 20-minute delivery service, made possible by the in-store Lens Edging Lab that can deliver a customer’s desired eyewear almost instantly. In addition, it offers attractive bundle deals on complete spectacles, frames, sunglasses, and other items, including two spectacles for just Rs 2000, ready in 20 minutes, ensuring that high-quality eyewear is accessible to all. EyeLab completes its offerings with complimentary eye tests, so every visitor who leaves the store will know their correct eyewear prescription.
“EyeLab represents a new era in eyewear shopping, combining fast service with premium quality at competitive price point. We believe this concept will resonate with the youth and a wider audience looking for quick, stylish, and accessible eyewear solutions,” said Ms. Priyanka Gupta, Director of Brands at GKB Opticals. “We’re excited to bring this concept to life in Kolkata and meet the needs of today’s discerning yet budget-conscious shoppers.”
With a carefully curated selection of trendy styles and quality options, EyeLab appeals not only to fashion-conscious youth but also to a broader customer base. It represents a perfect blend of quality, speed, and affordability for today’s consumer needs, creating a new benchmark in the eyewear market.
About the brand
A legacy of over 60 years and over 1 million patrons served – GKB Opticals’ humble legacy started with its first retail store back in 1968 at Gariahat, Kolkata. Founded by visionary Mr. Brijendra Kumar Gupta, the company was awarded the “Most Admired Retail of the year” in the eyewear category, at the MAPIC India Retail Awards, in 2022. The company also bagged the coveted title of the “Best Retail Eyewear Chain in Eastern Region” at the Times Business Award 2023, for the second consecutive year. With over 90 stores all over India, the ISO certified company, GKB Opticals offers quality eyewear from a vast portfolio of international and home brands.
