The campaign, which was developed in collaboration with Hoopr Brand Solutions, uses a custom, upbeat song to promote friendliness and smiles.
Hyderabad, 22 October, 2024 – Just in time for the holiday season, Himalaya Wellness, a reputable authority on health, beauty, and personal care, today released its endearing new music video, Zara Muskurade, a celebration of happiness, kindness, and self-assurance. The film, which is a part of the brand’s marketing for World Smile Day, which is observed on the first Friday of October every year, features the soulful voices of well-known Bollywood singer Monali Thakur and well-known actor-influencer Aneri Vajani. The event urges people to “Do an act of kindness” and to convey optimism through small actions like smiling at someone. Make one person happy.
The upbeat and lively song “Zara Muskurade” serves as a reminder of the impact that even modest deeds of kindness may have. The music video highlights the value of self-care and the confidence that comes from accepting one’s inherent attractiveness while also praising the beauty of natural smiles. By highlighting a smile’s inherent beauty and offering all-natural lip care to keep lips nourished, supple, and ready to radiate happiness, Himalaya Wellness Strawberry Shine Lip Balm takes center stage. This campaign, which is aimed at young women and girls, exhorts them to embrace who they really are and spread joy to everyone. Everybody can smile with confidence knowing their lips are taken care of thanks to Himalaya’s 100% natural lip balm, which makes every smile more radiant and lovely.
“As the holiday season approaches, it’s an opportunity to share happiness and warmth. We think that a smile spreads like wildfire and makes people happy.”stated Ragini Hariharan, Himalaya Wellness’s Marketing Director for Beauty & Personal Care.At Himalaya Wellness, we’re dedicated to improving the health of our customers by using cutting-edge, all-natural products that reflect our all-encompassing approach to beauty and wellness. We are excited to have Monali Thakur join us on our World Smile Day campaign, which aims to encourage people to spread love and joy through small acts of kindness.”
Monali Thakur, who lent her voice to the song, shared, “A smile is such a simple yet powerful gesture, and ‘Zara Muskurade’ beautifully captures the joy and warmth it brings. It was wonderful to collaborate with Himalaya Wellness on a project which radiates inner wellness, defying every storm and lighting the path to harmony. ‘Zara Muskurade’ is a refreshing tune that lifts the spirit and brings a sense of calm, reminding us that true wellness begins from within.”
“We crafted this music-led campaign keeping Himalaya and its users at the core, using music as a powerful vehicle to connect with the target audience for whom music is the highest and most engaging form of media consumed.”, said Meghna Mittal, Co-founder & CRO of Hoopr.
About Himalaya Wellness Company:
In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests surrounding Dehradun. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life to creating products that would improve millions of lives across the world. Today, with a history spanning nine decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With a ‘head-to-heel’ range of products, Himalaya aims to provide a holistic solution to everyday ailments.
Seeped in a legacy of researching nature, Himalaya has been able to successfully harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle, and trustworthy. For more information, please visit: https://himalayawellness.in/
