BRAND COLLECTION | Industry Updates

Priya Atlee creates fashion label Red Knot.

Published: 03/09/2024
Author: fvcmedia

Priya Atlee is an actor, producer of motion pictures, and businesswoman who has ventured into the fashion world with her new men’s and women’s designer apparel line, “Red Knot.”
Men’s co-ords and shirts and women’s sarees, jumpsuits, slit salwars, and tiered skirts are featured in the inaugural collection.

In the near future, the brand hopes to reach designer stores in order to better serve the premium category.
Priya Atlee issued a statement in response to the launch, stating that “fashion is an extension of one’s personality and creativity.” My goal in creating “Red Knot” was to appeal to contemporary people who don’t mind standing out and making a statement. Each item in this collection embodies my love of design and my conviction that uniqueness should be celebrated via clothing.

The Red Knot collection is only available on its own website and has a starting price point of Rs 5,999 ($75).

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