luxury

Fendi Performs at the New Tuscan Factory as a Special Guest at Pitti Uomo

Published: March 20, 2023
Author: Fashion Value Chain

The Men’s Spring/Summer 2024 collection will be unveiled on June 15 at the new factory owned by LVMH in Tuscany. The performance will be a part of Pitti Uomo, which will take place from June 13 to June 16.

The location was chosen to highlight the brand’s “Made In Italy” workmanship, according to artistic director Silvia Venturini Fendi. Serge Brunschwig, chairman and CEO of Fendi, said in a statement.

In October of last year, Fendi established a new leather goods facility in Capannuccia, Bagno a Ripoli. According to reports, the redevelopment cost €50 million, the largest investment LVMH has ever undertaken for a single production facility in Italy.

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