Brigade Road in Bengaluru hosts the launch of New Balance’s newest retail concept. New Balance is one of the fastest growing sports companies globally. Under the recently established Indian subsidiary, New Balance has been showcasing its strategic expansion intentions by expanding its presence in multiple locations since the beginning of 2024, with Bengaluru being the most recent addition to the list.
This innovative store concept, which serves both professional athletes and lifestyle lovers, epitomizes New Balance at the nexus of sports and culture. The store, which is spread across two floors, offers customers a simple and entertaining experience that makes them feel inspired and at home.Their renowned 1080, 550, 327, and 9060 are among the carefully chosen performance and lifestyle products available at their new store on Brigade Road. Consumers can experience the cutting-edge Fresh Foam X from New Balance.
The head of New Balance India, Radeshwer Davar, expressed his joy for this momentous occasion by saying, “We are thrilled to announce the inauguration of our first-ever store in Bengaluru, right in the middle of the city on Brigade Road. The Indian Silicon Valley is a fantastic fit for our expansion adventure in India since it has a youthful vibrancy and some of the nation’s most ardent sports fans. We are eager for the people of Bengaluru to visit our newest store and experience the New Balance brand.
About New Balance:
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.
