BRAND COLLECTION

“House of Armuse Expands into Mumbai with Exquisite Bridal and Ethnic Couture”

Published: November 3, 2023
Author: Fashion Value Chain

House of Armuse, a renowned name in the domain of ethnic and bridal couture, is elated to announce its foray into the dynamic city of Mumbai. Having already cemented its status as a beloved brand in Jaipur and successfully inaugurated a store in Delhi, House of Armuse is now poised to captivate the fashion connoisseurs of Mumbai with its collections that seamlessly meld traditional grace with contemporary elegance. Founded upon the tenets of enduring craftsmanship, House of Armuse has become synonymous with crafting captivating bridal and ethnic attire that pays homage to India’s rich cultural heritage. The brand has amassed a dedicated following among fashion-forward individuals who seek to make a sartorial statement while paying homage to the opulence of Indian traditions.

Their latest offering, ‘A Dreamy Escapade,’ draws inspiration from the delicate brushstrokes of Impressionism. They have painstakingly transformed these artistic expressions into wearable masterpieces adorned with pastel hues, watercolor tints, and flowing patterns. Their Couture 2023 collection encapsulates the essence of nature’s beauty and the grace of floral marvels, celebrating the harmonious fusion of art and fashion. Hand-painted fabrics encapsulate the core of this collection, along with a range of hand-crafted gotta patti embellishments. Traditional attire harmoniously coexists with global influences that embody their dual strengths – embellishment and silhouette, the hallmarks of their identity. Each piece is meticulously crafted by skilled artisans and receives personal scrutiny from the designers before it leaves the atelier.The Mumbai store, nestled in Kemps’ Corner, will showcase a thoughtfully curated array of bridal and lighter lehengas, sarees, anarkalis, gowns, and accessories, all masterfully created by House of Armuse’s team of expert artisans. Every garment epitomizes the essence of opulence and heritage, designed to make each bride feel regal on her special day and to grace every woman with the elegance of Indian traditions for any occasion.

Ayushi Jain, the Creative Director of House of Armuse said, “We are thrilled to introduce House of Armuse to Mumbai. Mumbai, a city known for its diversity and keen sense of fashion appreciation, provides the perfect canvas for our brand’s expansion. We eagerly anticipate introducing our exquisite collections to the people of Mumbai and becoming an integral part of the city’s vibrant fashion landscape.” House of Armuse has garnered praise for its unwavering commitment to quality, intricate craftsmanship, and the promise of an extensive range of designs catering to a diverse spectrum of tastes and preferences. The brand’s profound reverence for traditional Indian artistry shines through in each creation, serving as a testament to their dedication to preserving and promoting the rich textile heritage of India.

Whether it’s a grand wedding celebration or an intimate family gathering, House of Armuse promises to make every moment memorable with its stunning collection. Visit the House of Armuse Mumbai store at Kemps’ Corner and indulge in the opulence of Indian couture like never before. To learn more about House of Armuse and explore their exquisite collections, visit their website at houseofarmuse.com.

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