- Vishwa Creation is a prestigious company known for its magnificent zardozi items such as sarees, dupattas, suits, and sadri (waistcoats). The company has built a reputation for delivering high-quality craftsmanship and preserving ancient Zardozi embroidery techniques.
- Zardozi is an ancient art technique that involves meticulously hand-embroidering elaborate patterns onto fabric with metallic threads, usually gold or silver.
- This traditional technique has been passed down through centuries, and House of Zari is proud to employ experienced artisans who have perfected it.
- The brand combines the rich legacy of Zardozi with current design sensibility, producing pieces that appeal to modern tastes while keeping their cultural essence. Their goods are renowned for their intricate designs, meticulous attention to detail, and use of high-quality materials.
- The Vishwa Creation collection combines both traditional and modern clothes. Their sarees are frequently embellished with exquisite zardozi borders and designs, making them appropriate for special events.
- The dupattas have exquisite embroidery that may enhance any outfit. They manufacture suits and sadri that are suitable for both informal and formal use, demonstrating the adaptability of zardozi embroidery.
- Vishwa Creation preserves the ancient craft of zardozi by merging traditional creativity with new design trends. The company is committed to preserving and promoting the work of experienced artisans, ensuring that this beautiful and complicated art form thrives for future generations.
The TVC media team got the chance to speak with Rajesh Gelani Sir, the owner of Vishwa Creation, which is found in Gujarat. We get the chance to learn more about his adventure. He responded to every question in detail, making us understand it in depth, such as about their business and the products they produce, such as sarees, dupattas, suits, and sadri.
Tell us about yourself and your company.
My company’s name is Vishwa Creation, and we do embroidered work for men’s wear, ladies’ wear, suits, sarees, and dupattas.
What is your plan for the future of the company?
The future is really large. Everyone thinks there is something positive about the business, so my vision is that it will grow much more in the future.
product’swhat is your product USP?
My embroidery is incredibly neat and intricate. We make a product that people like. The first thing I enjoy is that I can make it and go out. If I like it, the customer will like it too.
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