Viktor & Rolf Fragrances has opened a temporary shop at Mumbai’s Jio World Drive Mall, highlighting its popular perfume ‘Flowerbomb’. The pop-up, running until February 15th, features a fun ice-cream truck where shoppers can explore the fragrance. In addition to sampling Flowerbomb, visitors can also receive complimentary perfume samples. As an added treat, shoppers who make fragrance purchases will get a free rose-flavored gelato.
The brand shared in a statement that Flowerbomb represents a woman who embraces her femininity and embodies transformation and optimism. They emphasized how femininity and feminism are intertwined, reflecting the diverse aspects of the modern woman’s nature and sensuality.
Founded by Dutch fashion artists Viktor Horsting and Rolf Snoeren in 1993, Viktor & Rolf is known for its avant-garde luxury fashion. Alongside its couture line, the brand showcases seasonal collections described as wearable art. Flowerbomb, introduced in 2005, became the brand’s signature scent, followed by other fragrances like Spicebomb for men and Good Fortune.
