Coty, a major player in the beauty industry, has unveiled an exciting licensing agreement to create a new line of fragrances and beauty products for Marni, extending beyond the year 2040. This collaboration marks a significant step forward in Coty’s commitment to the luxury fragrance market, solidifying its long-term partnership with OTB Group, which recently renewed its license with the Jil Sander label.
The partnership underscores Coty’s dedication to innovation and forward-thinking creativity, aligning with Marni’s vision to offer a comprehensive brand experience. Barbara Calò, CEO of Marni, expressed enthusiasm for the collaboration, emphasizing its potential to redefine the brand’s boundaries and explore new avenues of expression.
Sue Nabi, Coty’s chief, praised Marni’s innovative spirit and youthful approach to luxury, noting the brand’s strong presence in key markets like Asia and Europe. She highlighted the strategic significance of the licensing agreement, aligning with Coty’s focus on fashion-driven licenses with multi-category potential.
As anticipation builds for the launch of the first products in 2026, this partnership between Coty and Marni promises to bring fresh perspectives and exciting innovations to the world of beauty.
