L’Oreal Paris has launched a new campaign in India titled ‘My Hair Color, My Expression,’ featuring actors Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J from the popular ‘Four More Shots Please’ digital series. The campaign encourages women in India to discover the empowering impact of hair color and share their unique stories.
Dario Zizzi, the brand general manager at L’Oreal Paris India, expressed that the campaign celebrates diverse and vibrant narratives that unfold when individuals express themselves through the transformative power of L’Oreal Paris hair colors.
Sayani Gupta, one of the featured actors, shared her passion for self-expression, highlighting how L’Oreal Paris Casting Creme Gloss adds vibrancy to personal style. The campaign showcases 16 shades available in the Casting Crème Gloss collection and will be aired in 10 languages, including English, Hindi, Marathi, Bengali, Punjabi, Malayalam, Telugu, Tamil, Assamese, and Kannada.
