Casio’s watch brand, G-Shock, has teamed up with the Indian Sneaker Festival, an esteemed event scheduled in Gurgaon from December 22nd to 24th. This collaboration presents an opportunity for brands to present their newest products, engage with an enthusiastic community, and create a lasting impression.
By joining forces with the festival, G-Shock aims to expand its reach by displaying its latest collections. The brand plans to set up a pop-up shop at the event, featuring some of its iconic models. Additionally, G-Shock will unveil a life-sized installation of its well-known watch, the G-Shock DW5600, at the festival venue.
Hideki Imai, Casio India’s managing director, expressed excitement about the event, highlighting its significance in connecting with more G-Shock enthusiasts. He mentioned how this collaboration allows them to further celebrate the legendary watch brand, uniting individuals who appreciate these timepieces, especially within streetwear and subcultures.
In India, G-Shock products are available through offline stores, Casio’s direct-to-customer e-commerce store dedicated to the country, and various multi-brand online platforms.
