Von Wellx Germany, a brand focused on healthy footwear, has inaugurated its first Exclusive Brand Outlet (EBO) in Banjara Hills, Hyderabad, marking a significant step in expanding its retail presence in India. The virtual inauguration, led by the German brand’s CEO, Mr. Manfred Everz, and Group Director, Ms. Samantha Everz, emphasized the importance of caring for our feet, the foundation of our bodies, often overlooked in favor of fashion.
Ashish Jain, CEO of Von Wellx Germany Group, India, highlighted that the brand combines health benefits with fashion, offering the advantages of walking barefoot on grass all day while addressing foot problems. Utilizing German technology known as 5 Zones, developed by orthopedic naturopath Dr. Walter Mauch, the brand prioritizes foot health. The first exclusive healthy footwear store of its kind in India aims to expand its reach across major cities.
The 1,000 sq. Ft. Store showcases Von Wellx’s Winter Season collection, including the 5 Zones collection, Arch Healthy collection for flat feet, Wide Healthy Collection, and Strech Healthy Collection. Ismail Ajani from AA Brands explained that Von Wellx provides energy for extended walking or standing, relieving pain and increasing blood circulation. The special diabetic range helps prevent complications related to diabetes.
Having expanded its presence in stores like Metro and Mochi Shoes, as well as online platforms like Myntra and Amazon, Von Wellx Germany’s introduction to the Indian market was recognized and applauded post-COVID. The brand’s commitment to foot health stood out and garnered appreciation from influential figures such as Union Commerce Minister Mr. Piyush Goyal and UP CM Mr. Yogi Adityanath.
