Apparel Group is proud to announce the grand inauguration of the inaugural Victoria’s Secret Beauty concept store at Phoenix Mall of the Millennium in Wakad, Pune. This strategic move reflects the conglomerate’s global commitment to bringing innovative retail concepts to the forefront while simultaneously expanding its presence in regional markets. The brand-new store boasts a design and ambiance that mirror the global reputation of Victoria’s Secret for excellence and style. It aspires to be a comprehensive haven for all beauty needs, offering an extensive and diverse product range that encompasses fragrances and an array of fashion-forward accessories. In doing so, it seeks to ensure an exceptional shopping experience for beauty enthusiasts in the region, marking a significant step in Victoria’s Secret’s presence in the Indian market.
Victoria’s Secret Beauty in Pune is set to dazzle shoppers with a wide array of offerings, including the brand’s iconic fine fragrances, body mists, lotions, and a captivating range of fashion accessories, from the latest handbags to premium cosmetic cases and more. Moreover, the store will showcase the brand’s award-winning scents, such as the ever-popular Bombshell, Very Sexy, Tease, and Heavenly, along with the highly anticipated Bare Rose Collection. This expansion into the Pune market reflects the commitment of Apparel Group to bring internationally coveted brands within closer reach of discerning Indian consumers.
Tushar Ved, President of Apparel Group India, expressed his enthusiasm, saying, “We are thrilled to introduce the iconic Victoria’s Secret Beauty brand to Pune and provide an exceptional shopping experience for beauty enthusiasts in the region. At Apparel Group, we are dedicated to bringing the most coveted international brands closer to Indian consumers. The store’s opening exemplifies our mission of offering highly desirable international brands to discerning customers.” Abhishek Bajpai, CEO of Apparel Group India, further emphasized this strategic move, stating, “With a significant concentration of affluent consumers, Pune was a natural choice for expanding our presence in Tier II cities. We are confident that the selection of Phoenix Mall of the Millennium as the store’s location will reinforce our commitment to reaching our target audience through the city’s newest shopping destination.”
The store’s innovative design and the “Store of the Future” concept promise a truly unique beauty and accessories shopping experience, setting the stage for Victoria’s Secret Beauty to make a memorable and stylish entrance into the Pune market. The doors of Victoria’s Secret Beauty at Phoenix Mall of the Millennium opened to the public on November 4, 2023, welcoming both residents and visitors to explore the brand’s exceptional collection of beauty products and accessories. This move signifies a significant step in bringing the iconic Victoria’s Secret brand closer to the hearts of Indian consumers and promises to reshape the beauty retail landscape in Pune.
