Brand Collaboration | BRAND COLLECTION | Fashion Updates

Billionaire Boys Club and FIRST DOWN Unveil Stylish Winter Capsule Collection

Published: December 11, 2023
Author: Fashion Value Chain

This exclusive winter capsule collaboration between Billionaire Boys Club (BBC) and FIRST DOWN elevates seasonal fashion with its avant-garde designs and functionality. The Reversible Bubble Down Jacket, priced at ¥50,000 (approximately US$340), not only stands out for its dual-colour schemes but also boasts a construction that integrates MICROFT® material. This innovative material is celebrated for its exceptional breathability, functionality, and waterproof properties, ensuring wearers stay stylishly warm and protected during the winter months.

The Bubble Down Jacket’s thoughtful design extends to its reversible feature, allowing wearers to switch between a black and grey smooth puffer side and a vibrant blue fluffy side or opt for a combination of black and green hues. Subtle logos on one side and bold embroidered lettering reading “HEART & MIND BILLIONAIRE BOYS CLUB” on the other exemplify the attention to detail and unique aesthetic of this collaboration.

Alongside this, the B-3 Down Jacket, also priced at ¥50,000 (approximately US$340), presents a stylish option with its light blue and classic all-black versions. Embellished with embroidered logos and lettering on various sections, the B-3 Down Jacket offers a sophisticated and versatile outerwear choice for the winter season.

Anticipated for release on December 2nd, this limited-edition collection will be exclusively available through BBC’s official Japanese webstore, adding an element of exclusivity to these fashion-forward winter essentials. Building on BBC’s track record of successful collaborations with renowned Japanese brands like NEIGHBOURHOOD, this winter capsule continues the brand’s legacy of delivering unique and highly sought-after special editions, making it a must-have for fashion enthusiasts and collectors alike during the festive season.

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