Monte Carlo, the apparel and accessories brand, is set to open a new store in Gurugram’s Elan Miracle mall in Sector 84, expanding its brick-and-mortar presence as part of the plan to open 45 to 50 stores in the current financial year. The exclusive brand outlet at Elan Miracle will offer a range of men’s and women’s western wear, including casual and semi-formal styles, catering to a diverse audience.
Elan Miracle, located by the Dwarka Expressway, spans 758,807 square feet and serves as a retail hub housing various brands, including Deerika Hypermarket, Pantaloons, Zudio, House of Believe, and Masti Zone. The addition of Monte Carlo aligns with the mall’s commitment to providing a comprehensive shopping experience.
Monte Carlo’s expansion strategy includes increasing its store count to reach more shoppers and drive growth. The brand aims to open 45 to 50 new stores in the 2024 financial year and further plans to increase its store opening target to 60 in the 2025 financial year, as reported by the Economic Times.
As of the end of the 2023 financial year, Monte Carlo Fashions operated a total of 356 brick-and-mortar stores. The company operates 10% of these stores as company-owned and company-operated outlets, while the remaining 90% are franchise-owned and franchise-operated, reflecting a diversified business model.
