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Missoni Explores Sale Options with Financial Advisor Amid Growing Interest from Luxury Companies

Published: December 4, 2023
Author: Fashion Value Chain

Missoni, the Italian luxury fashion brand, has reportedly engaged Rothschild as a financial advisor to explore the possibility of a potential sale, according to a close source. The founding family maintains a 59% stake in Missoni, while the remaining 41% is owned by the Italian investment fund FSI, which invested €70 million in the fashion house in 2018. Sources suggest that the Missoni family is considering various options, including a complete divestment of its stake. However, a definitive decision regarding the sale of the entire stake is yet to be reached.

In response to unsolicited interest from major luxury conglomerates earlier this summer, Missoni is contemplating a sale with the guidance of an advisor. Although no formal sale process has been initiated, preliminary groundwork has begun, as indicated by a third source.

Livio Proli, Missoni’s Chief Executive, emphasized the brand’s commitment to maintaining focus on its specific craftsmanship, whether it continues independently or aligns with the resources and synergies of a larger group. Proli expressed this sentiment during an online event, highlighting Missoni’s dedication to its unique artistry.In an August newspaper interview, Proli shared expectations of achieving €125 million in revenue for the current year, reflecting an increase from €115 million in 2022. Additionally, the adjusted core profit for the previous year was reported to be approximately €5 million.

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