-By Ankita Dutta.
Selena Gomez’s Rare Beauty brand is launching in India, bringing its inclusive, feel-good cosmetics to a new market. Beginning on June 15th, Sephora stores across the country and sephora.nnnow.com will exclusively offer the brand’s exceptional range of beauty products.
Rare Beauty has earned international praise for its commitment to inclusivity and empowering individuals to embrace their unique beauty and authenticity. In a bid to bring its transformative products to beauty enthusiasts all over India, Rare Beauty has partnered with Sephora, a leading global beauty retailer known for its wide selection of premium brands.
Selena Gomez’s passion for beauty products was ignited at a young age and has been channelled into the development and launch of Rare Beauty over the past four years. With Rare Beauty, she sought to create more than just physical products—it is a brand that encourages people to celebrate their uniqueness. Selena has been vocal about challenging the “beauty myth” and the unattainable standards set by society. Rare Beauty aims to defy the notion of physical perfection and emphasizes the use of makeup as a tool for embracing individuality and fostering self-love and acceptance.
Rare Beauty’s products are designed to help you express yourself every day, with a unique sensorial story to accompany each one. Selena has been actively involved in every facet of product development, from testing each item to ensuring the Perfect Strokes Universal Volumising Mascara works with all lash types. The brand’s Perfect Strokes Matte Liquid Liner takes inspiration from calligraphy with up to 800 individual bristles, while the Soft Pinch Liquid Blush has quickly become a favorite among TikTok beauty creators.
Complexion products, including the Always an Optimist 4-in-1 Mist and Positive Light Tinted Moisturiser, are available in 24 flexible shades to accommodate diverse skin tones. Additionally, the brand offers Lip Souffle Matte Lip Cream in 10 shades, Soft Pinch Tinted Lip Oil in 8 shades, and Positive Light Liquid Luminizer in 8 shades.
In 2020, Rare Beauty introduced the Rare Impact Fund as part of its commitment to addressing mental health and promoting self-acceptance. One percent of all Rare Beauty sales are donated to the Rare Impact Fund, allowing for the expansion of mental health services and education for young people worldwide. With the support of corporate, philanthropic, and community contributions, the Rare Impact Fund aims to raise $100 million to assist organizations offering mental health resources to young individuals. In the near future, the fund will extend its support to two local mental health organizations in India.
In summary, the launch of Rare Beauty in India is an exciting milestone for the brand, allowing beauty enthusiasts in the country to experience its inclusive and empowering products. Selena Gomez’s dedication to celebrating uniqueness and challenging societal beauty standards is evident in every meticulously crafted product from Rare Beauty.
