MUMBAI, 8 June 2023: SOCIAL, the neighbourhood space that blends the best of work and play, is opening its 43rd outlet in India, and 19th in Mumbai, at Ghatkopar’s iconic shopping and entertainment destination – R CITY mall. From the infamous khao gully to homegrown businesses, Ghatkopar was once ringed by creeks, and salt pans, inhabited by local traders and artisans. Today, the educational institutions and commercial establishments have turned it into a melting pot for entrepreneurs, professionals, students and artists; with the suburb’s vibrant community and rich culture playing an important role in shaping Mumbai’s story.
To take patrons on this whimsical journey, Ghatkopar SOCIAL effortlessly rediscovers and represents Raja Ravi Varma’s legacy, a local hero and the man credited with opening the first printing press ever in India, here at Ghatkopar. Under the backdrop of Verma’s artworks, Ghatkopar SOCIAL features a vibrant, contemporary grunge aesthetic, complete with the neon red and yellow seating arrangement, reminiscing the double decker buses of Mumbai, and Verma’s historic artworks on display across the store walls albeit with a SOCIAL twist.
“At SOCIAL, we believe in creating spaces that foster creativity and bring people together, and choosing R CITY to open our first SOCIAL in the neighbourhood was the obvious choice. With its unique blend of local flavours and vibrant ambiance, combined with the buzzing R CITY vibe, Ghatkopar SOCIAL is a welcoming space where ideas are exchanged, friendships are forged, and creativity flourishes. We have designed the outlet experience in a way that personifies the essence of SOCIAL and the rich artistic history of the place, striving to present a distinctive and engaging experience for all our patrons in and around Ghatkopar,” says Mayank Bhatt, CEO, Impresario Entertainment & Hospitality Pvt. Ltd.
“We at R CITY house the best of F&B options offering diverse cuisines for our patrons. Eating out and experiential dining has always been a great way for people to connect and bond, and we are making more space for F&B to grow as a category. We are thrilled to have SOCIAL, which is one of the favourite go-to places amongst epicureans and millennial audiences. We believe that this addition will add great value to our portfolio,” expresses Ashish Bhandari, Head – Mall Operations, R CITY.
Keeping up with the beloved SOCIAL experience, the food menu at Ghatkopar SOCIAL is certain to tantalise patrons’ taste buds with an all-new outlet menu featuring sizzling tandoor options such as Tandoor Pizzas, Abra kebab platters, Killer kebabs, Chakori murgh rolls; including classic favourites like Riyaaz breakfast of champions, Prawns koliwada, and Tennessee wings!
Ghatkopar SOCIAL is yet another milestone in SOCIAL’s journey, and is now open for patrons between 11 AM to 1 AM every day from Monday to Sunday.
ABOUT SOCIAL
SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pin code to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.
ABOUT IMPRESARIO ENTERTAINMENT & HOSPITALITY PVT. LTD.
Impresario Entertainment & Hospitality Pvt. Ltd. (“Impresario”) was founded in 2001 with its maiden venture Mocha – Coffees and Conversations. Today, Impresario boasts a network of 60+ restaurants across 15+ Indian cities. Its umbrella of brands includes scaled brands such as SOCIAL, Smoke House Deli, and Mocha, as well as boutique one-offs such as Salt Water Café and Slink & Bardot. It also owns and operates dark kitchen brands like BOSS Burger, Lucknowee and HungLi. The company’s core strength lies in understanding the changing dining habits of young India and delivering quality experiences tailored to delight its patrons.
ABOUT R CITY
Since 2009, R CITY, the flagship retail venture of Runwal Developers Pvt. Ltd. has been welcoming visitors as Mumbai’s biggest shopping and leisure destination. Nestled in the heart of the central suburbs, it extends across 1.2 million square feet of retail space and is home to 300+ Indian and International brands across Fashion, Food, Beverage, and Entertainment. The mall boasts of a 24,000 sq. ft. courtyard – the perfect venue for city-level events like musical gigs, stand-up performances, food fests, and more. It’s also the largest recreation hub of the city with over 9 entertainment centers including India’s first and largest indoor theme park – Kidzania and various new age experiential brands in entertainment and leisure along with 14 anchor brands to give visitors a truly international shopping experience. R CITY also has the first and only in-mall format of IKEA in India which spans across 72,000 sq. ft. With a balanced offering of the best in shopping, entertainment, and food, R CITY provides an engaging and unforgettable experience to its shoppers and visitors.
