National Handloom Day 2026: 8 Indian Brands Modernising Handloom

India’s handloom heritage represents more than beautiful textiles. Every weave reflects the history of a region, the identity of a community and generations of artisan knowledge. As consumers increasingly look for thoughtfully made fashion with a strong cultural connection, Indian handloom is finding renewed relevance in contemporary wardrobes.

This National Handloom Day 2026, we look at eight Indian brands that are helping preserve the country’s weaving traditions while presenting them through modern design, styling and retail experiences.

1. Fabindia

Few brands have played as prominent a role in bringing Indian handloom into everyday fashion as Fabindia. Its collections feature handwoven cottons and traditional textiles sourced from artisan communities across India, helping connect regional craftsmanship with contemporary wardrobes.

2. LIVA

Known for its soft, fluid fabrics made from naturally sourced fibres, LIVA has also contributed to conversations around responsible fashion and Indian craftsmanship. Through collaborations with designers and apparel brands, LIVA brings contemporary fabric innovation together with traditional craft, demonstrating how heritage textiles can evolve beyond occasion wear.

3. Taneira

Taneira has established itself as a destination for handwoven saris and textiles representing India’s diverse weaving traditions. From Banarasi and Chanderi to Kanjeevaram and Jamdani, the brand brings regional crafts together while highlighting the stories and techniques behind them.

4. Raw Mango

Raw Mango offers a contemporary interpretation of traditional Indian textiles. Its collections retain the character and authenticity of heritage weaves while introducing clean silhouettes and modern design language that appeal to a younger generation of consumers.

5. Okhai

With artisan empowerment at its core, Okhai works with rural women artisans to create handcrafted apparel and accessories. The brand combines embroidery, handloom and traditional craft techniques with a focus on creating sustainable livelihood opportunities for artisan communities.

6. Suta

Suta has helped make handcrafted saris more accessible and relatable to younger consumers. Through storytelling, contemporary styling and an emphasis on everyday wearability, the brand presents handloom as versatile fashion that can extend well beyond festive and ceremonial occasions.

7. Jaypore

Jaypore continues to showcase India’s craft heritage through apparel, textiles and home décor. Its collections draw from regional weaving and artisanal traditions while creating contemporary products that connect traditional craftsmanship with modern lifestyles.

8. Ekaya Banaras

Ekaya Banaras has brought Banarasi weaving into the contemporary luxury and fashion space. By working closely with weaving families, the brand creates collections that preserve centuries-old techniques while introducing modern aesthetics and silhouettes.

The Future of Indian Handloom

From everyday apparel and contemporary saris to luxury fashion and lifestyle products, these brands demonstrate how Indian handloom can evolve without losing its cultural identity. Their work highlights the importance of combining artisan craftsmanship, responsible production, contemporary design and storytelling to keep traditional textiles relevant for future generations.

As India celebrates National Handloom Day, the growing interest in heritage textiles offers an opportunity to recognise not only the beauty of the finished fabric but also the people, skills and communities that keep these traditions alive.