by Fashion Value Chain | May 12, 2026 | brand
Linen Club, the premium linen fabric and apparel brand from the House of the Aditya Birla Group, has announced Bollywood actors Saif Ali Khan and Ibrahim Ali Khan as its new brand ambassadors. Marking a significant first, the father-son duo has come together for their...
by Fashion Value Chain | May 12, 2026 | Industry Updates
Bisleri International, India’s leading packaged drinking water brand, continues to strengthen its long-standing association with cinema through its latest collaboration with the Malayalam action-drama Patriot for its limited-edition packs. Featuring an ensemble cast...
by Fashion Value Chain | May 11, 2026 | Industry Updates
VinFast India has been honored with the “EV Manufacturer of the Year” award at the Times Drive Auto Summit & Awards 2026. The recognition reflects the company’s strong progress in the market, its expanding product portfolio, and its long-term commitment to...
by Fashion Value Chain | May 11, 2026 | Industry Updates
Unbound, a high-performance men’s personal care brand, is breaking the fourth wall in an industry long dominated by airbrushed models and rigid routines. The brand unveils “Real Moments. Unscripted. Unbound.”, a digital-first campaign that blurs the lines between a...
by Fashion Value Chain | May 11, 2026 | Industry Updates
Kathy’s Beverages Pvt Ltd, the company behind bubble tea and beverage brand Bobakat, has raised INR 6 crore (approximately USD 638,000) in a Pre-Series A funding round, a milestone that signals not just the brand’s next phase of growth, but the broader...
