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Intertextile Shanghai 2026 Drives Textile Innovation & Trade

Intertextile Shanghai 2026 Drives Textile Innovation & Trade

by Fashion Value Chain | Mar 30, 2026 | EVENT UPDATE

Intertextile Shanghai Apparel Fabrics – Spring Edition 2026 delivered a strong performance despite ongoing trade and travel uncertainties, reaffirming its position as a key global platform for innovation, sourcing, and industry exchange. Held from 11 to 13 March 2026...
Parvathi Nayar’s The Primordial Opens in Mumbai

Parvathi Nayar’s The Primordial Opens in Mumbai

by Fashion Value Chain | Mar 30, 2026 | EVENT UPDATE

Parvathi Nayar’s The Primordial opened to a strong and engaged response at Muziris Contemporary in March 2026. The solo exhibition, unveiled on March 12 at the gallery’s Colaba space, marks Nayar’s first solo presentation in Mumbai in nearly twenty years, drawing a...
From Factory Floor to Consumer Mindset: The Hidden Role of Manufacturing in Athleisure Brand Growth

From Factory Floor to Consumer Mindset: The Hidden Role of Manufacturing in Athleisure Brand Growth

by Fashion Value Chain | Mar 30, 2026 | Articles

– Arjun Gupta , CEO & Founder of KragBuzz Sports The rise of athleisure has quietly reshaped the global fashion industry and India is no exception. What began as functional sportswear has now become everyday fashion with consumers choosing outfits that...

Hedonic vs. Utilitarian Appeals: Applying Neuromarketing and Prospect Theory to Vintage versus Thrift Fashion Consumption

by Fashion Value Chain | Mar 30, 2026 | Articles

Ms Priyasha Mishra, Fashion Management Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt. Of India, Daman Campus. Key Words: neuromarketing, consumer behaviour, sustainability, treasure hunt &...

Bracketing Behaviour in E-Commerce Fashion Retail: Examining the Role of Size Uncertainty, Profitability Trade-offs, and Return Policy Strategies

by Fashion Value Chain | Mar 30, 2026 | Articles

Ms Priyasha Mishra, Fashion Management Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt. Of India, Daman Campus. Key Words: E-commerce retail , Bracketing Behaviour, product returns, consumer...
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  • Wacoal India Launches Cool Comfort Bonded Styles
  • Bombay Shirt Company Partners with Jio Star Cricket
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