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The Mirror Neuron Effect: How Seeing Fashion on Others Subconsciously Triggers the Desire to Buy

The Mirror Neuron Effect: How Seeing Fashion on Others Subconsciously Triggers the Desire to Buy

by Fashion Value Chain | Mar 12, 2026 | Articles

Ms Shradha Singh, Fashion Management Scholar, Department of Fashion Management  Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt. of India, Daman campus. Abstract The fashion industry relies heavily on visual communication, emotional...
Aii Launches Energy and Carbon Benchmark for Fashion

Aii Launches Energy and Carbon Benchmark for Fashion

by Fashion Value Chain | Mar 12, 2026 | Sustainability

As the fashion industry faces rising environmental pressures, the Apparel Impact Institute (Aii) has introduced the Energy and Carbon Benchmark, an industry-first tool designed to accelerate decarbonization across the global apparel supply chain. The benchmarking tool...
VIATT 2026 Strengthens ASEAN Textile Sourcing and Innovation Platform

VIATT 2026 Strengthens ASEAN Textile Sourcing and Innovation Platform

by Fashion Value Chain | Mar 12, 2026 | EVENT UPDATE

he third edition of the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) reinforced its growing role as a key sourcing and business platform for the ASEAN textile industry. The three-day event welcomed over 17,000 visits from 54...
Texhibition Istanbul 2026 Highlights Global Textile Innovation

Texhibition Istanbul 2026 Highlights Global Textile Innovation

by Fashion Value Chain | Mar 12, 2026 | EVENT UPDATE

Texhibition Istanbul once again brought together the global textile industry at the Istanbul Expo Center, reinforcing its role as a major international sourcing platform. Organised by İTKİB Fuarcılık A.Ş. in cooperation with the Istanbul Textile Exporters Association...

From 10 Outfits to 50: How AI Powered Styling is transforming your wardrobe

by Fashion Value Chain | Mar 12, 2026 | Articles

~Article Attributed to Sai Kiran Vemuri, Founder and CEO, Stylz~ You’re standing in front of your cupboard at 8:15 am and you need to leave for the office at 8:30 am. You’ve pulled out six different tops but nothing feels right. Now your room looks like a...
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