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BIR Appoints Alexandra Vartan as Policy Officer

BIR Appoints Alexandra Vartan as Policy Officer

by Fashion Value Chain | Mar 20, 2026 | Business & Policy

Ms Alexandra Vartan Bureau of International Recycling (BIR) has announced the appointment of Ms Alexandra Vartan as its new Policy Officer for Trade & Environment, effective 17 March 2026. Bringing over four years of experience across diplomacy, governance, and...
Outlast Expands fresh2SKIN Cooling Tech to Cotton Fabrics

Outlast Expands fresh2SKIN Cooling Tech to Cotton Fabrics

by Fashion Value Chain | Mar 20, 2026 | Innovative Fabrics

Outlast Technologies has expanded its innovative fresh2SKIN® cooling technology to cellulose-based fibres such as cotton and viscose, enabling brands to combine natural materials with advanced thermal comfort. The integration allows fabrics to retain their natural...
Bailou Launches Disco Saree Collection with Modern Craft

Bailou Launches Disco Saree Collection with Modern Craft

by Fashion Value Chain | Mar 20, 2026 | Fashion Updates

Bailou has unveiled its limited-edition Disco Saree Collection, redefining handloom sarees for contemporary celebration wear by merging traditional craftsmanship with a modern design sensibility. Positioned as “Cocktail Sarees,” the collection moves beyond...
Spykar x Dhurandhar Campaign Ignites Youth Culture Buzz

Spykar x Dhurandhar Campaign Ignites Youth Culture Buzz

by Fashion Value Chain | Mar 20, 2026 | Brand Collaboration

Spykar has unveiled a high-impact, co-branded campaign aligned with the upcoming film Dhurandhar: The Revenge, marking a strategic move to position itself at the centre of India’s evolving youth culture. Anchored around its campaign “Daur Apna Hai”, the initiative...
AK|OK by Anamika Khanna Closes Day 1 at Lakmē Fashion Week X FDCI 2026

AK|OK by Anamika Khanna Closes Day 1 at Lakmē Fashion Week X FDCI 2026

by Fashion Value Chain | Mar 20, 2026 | Fashion Week Update

Anamika Khanna closed Day 1 of Lakmé Fashion Week X FDCI 2026 with a compelling showcase under her label AK|OK, setting a strong tone for the season with a collection rooted in fluidity, versatility, and expressive craftsmanship. Presented in Mumbai, the collection...
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  • Why India Must Shift from Make in India to Design in India
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