Kolkata, May 13, 2023: Bandhan Bank, one of the fastest-growing banks in the country, has rolled out a celebratory Mother’s Day campaign to showcase a new perspective on mothers of all ages. The bond between a mother and child starts when the child is in the womb and lasts for a lifetime, irrespective of age. The campaign reflects how, no matter what the age is, a daughter or son forever remains a ‘child’ for the mother. This unbreakable bond is a testament to the incredible power of a mother’s love and this should be celebrated and cherished.
Paying tribute to a child’s first bandhan, the video has been released on social media. The video charmingly captures moments of not-so-young children recounting their moments with their mothers. The video focusses on the relation that a mother and a child enjoy.
“Mothers and the value they have in the lives of individuals cannot be defined in words. The bond of love between a mother and her children is pure and strong, one that stays forever.” said Apurva Sircar, Head – Marketing, Bandhan Bank. “At Bandhan Bank, we have extensive experience working with women and empowering them to lead their families to prosperity. For us, the mother of the house is a more powerful CFO than we find in large corporates. This film is our tribute to all mothers who leave an impact that cannot be replicated.”
The film’s concept was co-created by Bandhan Bank’s Marketing team and Leo Burnett Orchard. The script has been written by Leo Burnett Orchard. The film has been produced by Bombay Montage Films and directed by Sonal Batra.
“The Bandhan Bank Mother’s Day video celebrates the unbreakable, everlasting Bandhan that we have with our mothers, said Pravin Sutar, Head of Creative – Leo Burnett Orchard. Whether you are a child or an adult, a mother’s love and guidance can bring a sense of comfort, security, and direction that is invaluable, no matter where life takes us. Our Mother’s Day video is a heartfelt expression of love and appreciation for all the mothers who have enriched our lives with their presence.”
Video link: https://www.youtube.com/watch?v=3FBWtXzRSPw
About Bandhan Bank:
Bandhan started in 2001 as a not-for-profit enterprise that stood for financial inclusion and women empowerment through sustainable livelihood creation. It turned into an NBFC a few years later but the core objective remained financial inclusion. When Bandhan Bank started operations on August 23, 2015, it was the first instance of a microfinance entity transforming into a universal bank in India. On the day of the launch itself, Bandhan Bank started with 2,523 banking outlets.
Bandhan Bank is driven by a constant desire to serve better. It offers world-class banking products and services to urban, semi-urban and rural customers alike. In the last few years of operations, Bandhan Bank has spread its presence to 34 of the 36 states and union territories in India with 5,723 banking outlets serving 2.86 crore customers.
With its experienced management, diversified team and well-entrenched distribution, Bandhan Bank is well-poised to meet the aspirations of its customers and stakeholders.
