Beauty

An Indian  Homecoming For Eyebrows at Boddess

Published: March 23, 2023
Author: Fashion Value Chain

We’ve been able to thank India and Iran for the age old technique of facial hair removal. From perfectly arched brows to upper lip hair removal without the irritation of red bumps from waxing, if there’s one beauty ritual every Indian woman subscribes to every three weeks, it’s that thread. The threading service provides as an economic lifeline for lakhs of women who provide it and today acts as the sole source of income for many Indian immigrants who have brought the beauty ritual to people across the world. LA based Anastasia Beverly Hills, a brand specializing in brow products has enhanced this experience further by creating easy to use, natural looking and extremely powerful tools to give those perfectly threaded brows an even further face lift. Their Dipbrow Pomade and Brow Definer have been rated the best eyebrow products across publications and have won the Favourite Brow Product in Cosmopolitan Summer Beauty Awards 2022, Best Brow Definer at Glamour Beauty Awards 2020 and also earned a spot in the Vogue Beauty Awards 2021 Daily Warrior – Best of Makeup Category. Boddess by House Of Beauty is the exclusive host of this range of hero products. These products are intended at creating natural, hair like structures with just the right amount of gloss and oomph to frame the face, which perfectly complements threaded or non threaded brows. From boy brows, to the classic 90’s arch, ABH has a product for every hair type, density and aesthetic. They’ve brought the modernized art tools form from LA to the ancient tradition of threading conceived in India, with many celebrities jumping on the bandwagon of ABH; Priyanka Chopra, Alanna Panday, Khushi Kapoor, Nauheed Cyrusi.

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