ZYOD, India’s tech-powered B2B apparel manufacturing firm, has officially partnered with FAN MANIA, a global leader in licensed merchandise with operations in Dubai, Dammam, Istanbul, and Mumbai. This strategic alliance marks ZYOD’s foray into the licensed merchandise space, aiming to meet India’s growing appetite for global pop culture apparel.
With Indian consumers increasingly drawn to entertainment IPs and branded content, the alliance combines ZYOD’s manufacturing speed and design agility with FAN MANIA’s access to globally recognized licenses. Popular franchises such as PlayStation, Sanrio, Peanuts, Hasbro, and Warner Brothers will now be more widely available to Indian audiences through trend-responsive and quality-assured merchandise.
“Fashion today is as much about storytelling as it is about style, and licensed merchandise sits right at that intersection,” said Ankit Jaipuria, Co-Founder of ZYOD. “This partnership responds to the rising demand from Indian retailers for globally popular and culturally relevant collections that connect with today’s consumers. At ZYOD, we’re enabling that through design-led thinking, speed-to-market innovation, and a platform built to respond to trends in real time. This is more than a business expansion, it’s a step towards shaping a more responsive, relevant, and brand-rich fashion ecosystem in India.”
“This partnership marks a significant step in redefining access to global pop culture merchandise for Indian consumers and retailers,” said Ankit Shukla, VP Business of ZYOD. “At ZYOD, we’ve always believed in building solutions that are timely, relevant, and future facing. Partnering with FAN MANIA enables us to bring iconic global IPs closer to Indian consumers through a supply chain that’s built for speed, scale, and precision. This collaboration is a natural extension of our vision to democratize access to high-quality, branded products while enabling retailers to stay ahead in a culture-first marketplace.”
“India stands at the intersection of a booming retail ecosystem and an ever-growing appetite for global pop culture,” said Nitin Jaggi, CEO & Co-founder, FAN MANIA. “For us, partnering with ZYOD is a strategic move rooted in long-term vision. Their manufacturing agility and deep market understanding make them the ideal collaborator to localize and scale our portfolio of global IPs. This collaboration isn’t just about bringing brands into a new market; it’s about building meaningful consumer connections through timely, high-quality merchandise that speaks to today’s cultural moment.”
Akshay Gehi, Co-Founder and Partner, FAN MANIA, said, “We are thrilled to be partnering with ZYOD and entering the Indian market. ZYOD’s vision of catering to brands with end-to-end solutions in a high-paced, demanding industry resonates with Fan Mania. Looking forward to a fulfilling partnership of bringing customers’ beloved global pop culture merchandise to the Indian consumers.”
With FAN MANIA’s successful track record in the Middle East and Turkey, this partnership brings credibility and scale to ZYOD’s latest business move. Retailers in India can now access high-margin, globally licensed collections that connect deeply with consumers through culture and story—redefining how Indian fashion aligns with global trends.
